AHEAD! TEAMWORK
The exhibition architecture at Ahead! 2013 aims to inspire the fair visitors and efforts. The architecture and visualisation of the Ahead! design area structures the space, distinguishing it from other sections at the Habitare Fair. The Ahead! theme, “Teamwork", is likewise part of the exhibition architecture which offers a comfortable environment for participating in the collective workshops and top presentations of Habitare 2013. Different sections, workshops and participants are clearly distinguished with large visual elements supporting the design of the exhibition hall.
The exhibition architecture for the 2013 event is designed by Muotohiomo, a design studio known for extensive exhibitions related to Finnish design and identity. The exhibition planning team at Muotohiomo is led by industrial designer Iikka Airas, who was involved in the design of the Finland pavilion for Shanghai World EXPO 2010 and the exhibitions for Design Forum Finland 2012.
Muotohiomo is the design partner for Ahead! 2013, participating in the production of theme-related content, exhibition architecture and the programme.